Content marketing and social media marketing go hand-in-hand. One benefits the other, which is why it’s important to have the presence of both in your strategy. The phrase “content is king” has been used countless times across the internet, but it still rings true. As a content marketing manager, your primary responsibility is
Facilitate the creation and curation of valuable, high-quality content relevant to your audience and your brand.
Keeping that in mind, today we’re going to look at the various responsibilities a content marketing manager has, and what they do on a daily basis.
The Responsibilities of a Content Marketing Manager
These are the basic responsibilities you’ll see in any job description for a content marketing manager:
● Held Accountable for initiatives meant to drive traffic, engagement, leads, and conversions.
● Collaborates across multiple teams to create an editorial calendar and content marketing strategy.
● Editorial requirements include basic SEO understanding and content development, distribution, and promotion.
● Measures and optimizes results on a regular basis.
● Management of creative teams including writers and designers.
● Integration of brand campaigns to create brand recognition
● Perform executive presentations on program approach and results
The type of experience required will vary, but this is what you can expect:
● BA/BS degree in a relevant field
● Experience creating web content and growing social followers
● An Editorial mindset and understanding of various audiences
● Analytical abilities to present content and performance
● Experience with WordPress, Google Analytics, Slideshare, and top social media platforms.
It will beneficial to your success if you’ve also had experience creating and launching blogs. We know what the job is, but now it’s time to find out how a content manager directs a team to ensure that the above duty is met. These are the types of tasks that you and your marketers will be doing on your team:
● In-depth how-to-guides
● Checklists, tip lists, etc.
● eBook creation
● Blog management, curation, and content
● Webinar planning and execution
● Editing contributed content
● Checking content for brand voice, style, and SEO.
If you’re considering a content marketing manager position, it’s best to consider the type of experience that companies will be looking for. This starts with being a great writer. Not only will you have to assist with content creation, but you’ll also need the eye for such things so you can manage your team accordingly.
Prepare to send samples of your writing. These should include but are not limited to the following:
● Blog Posts
● Whitepaper samples
● Marketing content
● Social media posts
You want to showcase your experience as skills as a writer for a position like this, but you’ll also want to showcase a focus on time management and the ability to multi-task. Any experience you have managing a team or working with people will also come in handy.
A Day Of Work as a Content Marketing Manager
Know that we’ve discussed the responsibilities and requirements asked of a content marketing manager, let’s take a look at what a day looks like for someone in this industry. Let’s say your team is currently working on a massive guide for your audience.
This would be your primary focus, and would top your daily agenda, but you’d also have to account for other projects you’re working on. Here’s a typical schedule:
● Definitive Guide:
● Complete sections and add additional copy as needed.
● Copy over edits from the proofreading team.
● Work with designers on a concept
● Coordinate with internal teams to create promotions
● Work on blog posts (1-2 per week).
● Manage and update editorial calendar.
● Curate and edit contributor content.
● Configure blogs in WordPress and optimize for SEO.
● Schedule posts to publish.
● Coordinate webinars for the upcoming quarter
● Manage calendar for webinars
● Schedule practice runs and times
● Create landing page abstracts
As you can see, there’s a lot going on for content marketing managers on a daily basis. Staying organized and focused will remain a key element of your daily duties.
The responsibilities of a content marketing manager are wide and varied. Understanding how all of the pieces fit together is the first step on your journey to a successful career as a content marketer. What tips would you offer for those pursuing this career? Let us know in the comments!