SEO or search engine optimization is, in simple words, a method of optimizing website content in such a way that the website is rewarded by search engines in terms of ranking on search engine results pages. This, definitely, is one of the most popular and extensively used digital marketing strategies not just in India, but everywhere in the world. Ask any seo agency in india and they will tell you the importance of search engine optimisation in getting a site good ranks on search engines.
Although SEO tactics have undergone enormous changes, the core principle still remains the same- attract potential customers to your website through its content, and then direct their attention to the products and services of your business. But it isn’t as easy as it seems, and you obtain results from SEO only when you are able to do it right.
Interestingly, a majority of people exercise wrong SEO practices, as a result of which they fail to rank well on search engines. If you are a prudent business owner who doesn’t want to be penalised by search engines, then getting your SEO practices right is of the utmost importance. Here are some of the most common SEO mistakes committed by businesses or digital marketing agencies handling accounts of their clients. Check out-
- The first and most important thing to do when you attempt SEO is getting the right keywords for the content of your website. The reason why this is important is because you want the right kind of traffic driven to your website. Getting a lot of traffic that don’t convert is something which is of no use to your business. So, get your keywords right. Now, how to choose the right keywords? The best way to do is by being specific. For instance, if you are a business that caters to customers located in India, then you simply can’t do with keywords having a universal appeal. If you are selling pizzas in India, and you are going to use the keyword, ‘best pizza Italy’ then you are probably going to attract customers from Italy, who will probably never visit your pizza outlet to have pizzas.
- The second grave mistake people make is of bloating their content with keywords. Yes, you want customers to your shop from all nearby regions, but that doesn’t mean you will go on adding keywords pertinent to each region to your content. You must add keywords according to the word length of the content. While a small content will do with a few keywords, a large one will need more keywords. All in all, you need to make sure that the number of keywords used in the content is proportional to the size of the content.
- Another common mistake committed by people in this regard is created content not linked to the keywords.
Aren’t these some really important things you need to keep in mind while doing SEO. Of course! By avoiding these mistakes, you will be able to optimize your website for search engines in the best possible manner.